Efosa's Profile Pic

Case Study by Efosa

Skills involved: UI & UX Design, Web & Mobile Design, Web Development
Published: 11th Apr

Efosa's Solution Media

My Role & The Project Objective

I was the lead designer & developer on the project, tasked with redesigning the current “nationalrail.co.uk/plusbike“ page and making it responsive so users of all device types can have a great experience of the page.

I hard coded the HTML template and designed the page.

The Problem

Lots of users were complaining about the usability of the “PlusBike” page on the National Rail site (NRE) as they mainly browsed this page using a mobile device.

Most of the NRE pages were not designed for mobile and are not responsive, there’s currently over 100k visits to the page. That is a huge amount of users to push through a poor experience.

My Solution

The new website was designed on a separate architecture from the National Rail Enquires (NRE) website. The NRE CMS was old and wouldn't allow for a custom built template to be developed in time.

We opted to use the NRE domain "nationalrail.co.uk" but create a subdomain for it to have the strong NRE SEO presence carried over to the plus bus site.

My new design was coded with HTML & CSS using bootstrap 4 to quickly build the template. Using bootstrap allowed for the site to be made in less than two days and quick modifications could be done with CSS classes to suit our needs.

The site is now responsive on all devices and much more focus can be put into improving the overall experience of the page for users.

Efosa's Profile Pic

Born in Nigeria and raised in Hoxton, London Efosa Omorogbe is a UX Executive at National Rail & Co-founder of TiTo —The Student Experience... read more

Like what you read? Share this case study